WebPrez Video Library Guide: Estate Life Insurance

About This Category

The Estate Life Insurance category is the most comprehensive planning category in the library. It contains videos designed for seniors, retirees, married couples, grandparents, high-net-worth individuals, and families with estate planning or elder care needs. These videos address legacy planning, long-term care, probate avoidance, estate taxation, charitable giving, wealth transfer, and strategies for converting existing assets into more powerful, tax-efficient instruments.

To access: log in → click Videos in the left navigation → click the Estate Life Insurance filter tab. Or use the Search bar to find it directly.

Videos in This Category

Estate Planning

Advisor description: Show this video to people between the ages of 40 and 70 who have not yet made a will, set up a trust, or provided instructions to their family for end of life provisions.

Client-facing title: "End of Life" Legal and Financial Considerations

Use this when: A prospect in their 40s–70s has no estate plan, no will, and no instructions for their family. Also a strong conversation opener for any client who has recently experienced a death in the family.

Estate Life Insurance

Advisor description: Show this to individuals looking to create tax-free bequests in their estate plan — explains the six options and which ones are best for their family.

Client-facing title: Leaving Tax Free Assets to Your Family

Use this when: A client is building or updating an estate plan and wants to understand all the ways life insurance can be used strategically — from debt settlement to inheritance equalization to estate tax liquidity.

Living Trust

Advisor description: Show this video to anyone with assets and heirs — explains the disadvantages of probate, as well as the advantages of a living trust.

Client-facing title: Avoid Probate with a Living Trust

Use this when: A prospect has assets and beneficiaries but no estate plan, or has a will and doesn't realize it still goes through probate. Effective with anyone who has struggled through settling a relative's estate.

Estate Taxation

Advisor description: Show this video to anyone with a net worth in excess of $5 million who wants to preserve the value of their estate and avoid the liquidation of assets to pay off the estate tax liability.

Client-facing title: Your Estate Tax Liability

Use this when: A prospect has a net worth approaching or exceeding federal estate tax thresholds, or has significant appreciating assets (real estate, business, investments) that could create a taxable estate in the future.

Estate Tax Insurance Trust

Advisor description: Show this to people who have or will have an estate tax liability — explains how to avoid IRS seizure and liquidation of their assets, while paying the minimum estate tax with a tax-free discounted settlement.

Client-facing title: Tax Free Discount on Your Estate Tax Liability

Use this when: A high-net-worth client has a confirmed or anticipated estate tax liability and needs a funded strategy to pay it without forcing the liquidation of business interests, real estate, or family assets.

Final Expense

Advisor description: Show this video to everyone — explains the cost of final expenses, as well as the benefit of discounting that cost with tax-exempt dollars in life insurance.

Client-facing title: Tax Free Discount on End of Life Expenses

Use this when: Any client or prospect — regardless of age or wealth — who hasn't made a plan for burial and end-of-life costs. This is one of the most universally applicable videos in the library.

Joint Life Second Death

Advisor description: Show this video to couples (usually married) to explain how two people can pay much less for life insurance to fund a tax-free retirement or estate planning strategy.

Client-facing title: Two Lives – One Tax Free Benefit

Use this when: A married couple needs to equalize inheritance among children, create retirement income, or address estate taxes — at a fraction of the cost of two individual policies. Also effective when one spouse is uninsurable.

LTC Life

Advisor description: Show this video to people with money set aside to pay for elder care (assisted living or home nursing) — explains the benefit of putting that money into life insurance with a Long Term Care rider.

Client-facing title: Tax Free Money for Elder Care Expenses

Use this when: A client has savings earmarked for elder care but hasn't leveraged them efficiently, or is concerned about the cost and risk of traditional long-term care insurance.

Single Premium Life

Advisor description: Show this video to people over 50 with money in cash reserve accounts like bank CDs — explains how this money can be leveraged to provide a tax-exempt payment resource for assisted living, home nursing, or terminal illness.

Client-facing title: Tax Exempt Cash Reserve for Elder Care Expenses

Use this when: A prospect over age 50 has CD or money market savings and wants to maximize their elder care options with a single lump-sum strategy.

Special Needs Trust

Advisor description: Show this video to the parents of "special needs" children — explains the risk of leaving their child without sufficient financial security.

Client-facing title: Financial Security for "Special Needs" Children

Use this when: A prospect has a dependent child with a physical or mental disability and has no formal plan for their long-term financial care after the parent passes.

Split Dollar Family Banking

Advisor description: Show this video to grandparents who can afford to overfund a cash value life insurance contract for a child — explains the "split-dollar" Infinite Banking concept as a way to guide a child to a lifetime of financial security.

Client-facing title: Teach a Grandchild to Save Money

Use this when: A grandparent wants to create a lasting financial legacy and teach their grandchild financial discipline. Also effective when a grandparent asks "what's the best thing I can do financially for my grandkids?"

Whole Life Cash Reserve

Advisor description: Show this video to any relatively affluent individual or successful investor — presents participating whole life as a separate asset class or cash reserve liquidity asset.

Client-facing title: Cash Reserve Portfolio Liquidity

Use this when: A high-net-worth prospect maintains a significant cash reserve and is looking for tax and legal advantages beyond what CDs or money markets offer.

Reverse Mortgage (HECM)

Advisor description: Show this video to people over the age of 62 who want to remain in their home for as long as they live, but need additional monthly income or a cash resource.

Client-facing title: Convert Your Home Equity into Tax Free Income

Use this when: A prospect over age 62 has substantial home equity, a mortgage that is paid off or nearly paid off, and could benefit from converting that equity into income or a tax-free cash reserve.

RMD Conversion

Advisor description: Show this video to anyone not wanting to take RMDs from their IRA — explains a strategy to convert the account into an income annuity and use those payments to replace the asset with life insurance.

Client-facing title: Converting Your IRA into Tax Free Inheritance

Use this when: A client has a large IRA or 401(k), doesn't need the RMD income, and wants to pass as much as possible to heirs tax-free. Especially effective with clients over age 73.

Life Settlement

Advisor description: Show this video to anyone at any age who intends to lapse or terminate a life insurance contract — explains how the contract can be sold for cash in the secondary market.

Client-facing title: Sell Your Life Insurance for Cash

Use this when: A prospect over age 65 is considering lapsing or surrendering an existing life insurance policy they no longer want or need. Always show this video before a prospect takes any action to cancel coverage.

Planned Giving

Advisor description: Show this video to people who are currently supporting nonprofit causes or tax-exempt institutions — explains the advantages of gifting life insurance, as well as the benefits of a Charitable Remainder Trust.

Client-facing title: How to Leave a Tax Exempt Legacy

Use this when: A client or prospect currently donates to a nonprofit, university, religious institution, or philanthropic cause and wants to understand how to create a larger legacy gift using leveraged life insurance or a Charitable Remainder Trust.

CRT/ART

Advisor description: Show this video to anyone looking to convert a highly appreciated asset into annual income, avoid capital gains, get an immediate income tax deduction for up to 5 years, leave a substantial donation to any nonprofit, and leave their family with tax-free cash.

Client-facing title: Triple Benefit Tax and Income Strategy

Use this when: A prospect owns a highly appreciated asset — undeveloped real estate, stock options, a business interest — and wants to sell it without paying capital gains, convert it to lifetime income, benefit a charity, and still protect their family's inheritance.

Frequently Asked Questions

Q: How do I find these videos in my dashboard?

Click Videos in the left-hand menu, then click Estate Life Insurance in the filter tabs. Or use the Search bar to find it directly.

Q: What's the difference between Estate Taxation and Estate Tax Insurance Trust?

Estate Taxation explains the problem — what estate taxes are, how the IRS can seize and liquidate assets, and who is exposed. Estate Tax Insurance Trust explains the solution — how to use annual gift exclusions and an irrevocable life insurance trust to fund the tax liability with discounted, tax-free dollars. Show Estate Taxation first to create urgency, then follow with Estate Tax Insurance Trust.

Q: What's the difference between Planned Giving and CRT/ART?

Planned Giving is a broader overview of charitable giving strategies, including direct life insurance gifting and Charitable Remainder Trusts. CRT/ART goes deep on the specific strategy of transferring an appreciated asset into a CRT, avoiding capital gains, converting it to lifetime income, and replacing the asset for heirs through an Asset Replacement Trust. CRT/ART is ideal for clients with a specific appreciated asset they want to convert.

Q: What's the difference between LTC Life and Single Premium Life?

Both address elder care funding, but through different structures. LTC Life is an ongoing life insurance policy with a Long Term Care rider — ideal for someone who wants leveraged benefits and can fund it over time. Single Premium Life is funded with one lump-sum deposit — ideal for someone who has a CD or savings account they want to convert into a more powerful, tax-free elder care reserve immediately.

Q: When should I send Life Settlement?

Only when a client is already considering lapsing or surrendering an existing policy. It's a retention tool — always show it before any cancellation action is taken. Never position it as a way to get rid of coverage that should be kept.

Updated on: 04/23/2026