Why do I need videos to sell?

Because today’s clients don’t just need information — they need to understand it clearly and quickly before they make a decision.

That’s where video makes a major difference.

📊 What the data shows

• People retain 95% of a message when watching a video, compared to about 10% when reading text

→ (Insivia)

• 72% of people prefer video to learn about a product or service

→ (Wyzowl)

• 84% of people say video has influenced them to take action or make a purchase

→ (Wyzowl)

• Using video in email can increase click-through rates by 200–300%

→ (Forrester / Implix study)

• The brain processes visual information up to 60,000x faster than text

→ (3M / Zabisco)

Why this matters for advisors

Financial topics are often:

• Complex
• Unfamiliar
• Easy to misunderstand

Even the most articulate advisors can run into this problem:

• Clients don’t fully understand
• They forget key points
• They hesitate to move forward

That’s not a sales problem — it’s a communication problem.

What changes when you use video

With video, prospects:

• Understand concepts faster
• Stay more engaged
• Come into conversations better prepared
• Ask more relevant questions

Instead of repeating the same explanations, you’re guiding clearer, more productive conversations.

Why WebPrez videos are different

WebPrez videos are not generic.

They are built using over 40 proven communication techniques (from areas like cognitive fluency, semantic networks, and kinetic typography) to help viewers:

• Process information more easily
• Stay engaged from start to finish
• Feel more confident taking the next step

Simple way to think about it

People don’t avoid decisions because they don’t want to buy.

They avoid decisions because they don’t fully understand.

WebPrez videos help close that gap.

Updated on: 03/29/2026