Smart Money Discovery — What It Is, How It Works, and What to Expect

Overview

The Smart Money Discovery (SMD) is a guided client intake experience built into the WebPrez platform. It collects structured information about a prospect's financial situation, priorities, and concerns — and uses that data to generate a personalized Smart Money Snapshot delivered directly to the prospect.

The SMD is designed to feel like a clarity exercise, not a form. Prospects who complete it arrive at your first conversation with greater self-awareness, more defined priorities, and a tangible document to anchor the discussion.

Where the Smart Money Discovery Appears

As of Phase 1, the SMD is active in two locations across your WebPrez account:

1. Campaign Emails

A Smart Money Discovery call to action now appears automatically beneath the video in your weekly campaign emails. Every contact who receives a video email will also see an invitation to complete their free Snapshot.

2. Video Pages

Your advisor video pages now include a dedicated Smart Money Discovery section. Any prospect watching one of your videos can click through to begin the SMD directly from your page.

No setup is required. Both placements are active by default.

What Happens When a Prospect Completes the SMD

1. The prospect clicks the Smart Money Discovery link (from an email or video page)
2. They complete the guided intake experience (approximately 10 minutes)
3. A personalized Smart Money Snapshot is generated based on their inputs
4. The prospect receives their Snapshot by email as a PDF
5. You receive an email notification with a link to view their Snapshot in your WebPrez dashboard

The Five Sections of the Smart Money Discovery

Section 1: About You

Establishes context for the Snapshot by capturing life stage, household structure, and family situation.

Questions include:

• What stage of life are you in?
• How do you identify?
• What kind of work do you do?
• Which best describes your household? (Married / Long-term partner / Divorced / Widowed / Single)
• Do you have children with ongoing financial needs?

Section 2: Your Financial Focus

Captures the prospect's top priorities and primary concerns — in their own language. This section drives significant personalization in the resulting Snapshot.

Questions include:

What feels most important right now? (Choose up to 3)

• Buying or upgrading a home
• Paying down debt or improving monthly cash flow
• Building a stronger emergency cushion
• Saving for retirement
• Creating a clear long-term financial plan
• Taking care of aging parents
• Funding a child's education or major life event
• Growing investments more effectively
• Protecting what I've built from market losses

What concerns you most about your financial future? (Choose up to 3)

• Outliving my savings
• Market volatility disrupting my plans
• Rising healthcare or long-term care costs
• Paying more in taxes than necessary
• Ongoing inflation and cost of living increases
• Supporting children or family members financially
• Not having a clear plan
• Losing income unexpectedly

Section 3: Your Financial Snapshot

High-level income and spending data, captured as estimates. Rough figures are explicitly invited — this section is designed to be frictionless.

Questions include:

• About how much does your household earn in a typical year (before taxes)?
• About how much does your household typically spend each month?

Section 4: Your Assets & Liabilities

The most detailed section — structured to feel logical and approachable rather than invasive.

Assets covered:

• Cash and savings accounts
• Retirement accounts (401k, IRA, pension)
• Brokerage accounts (stocks, bonds, mutual funds, ETFs)
• Annuities
• Precious metals
• Alternative assets (art, collectibles, crypto, etc.)
• Real estate (primary, vacation, rental — with estimated equity per property)
• Business ownership (estimated value)
• Life insurance with cash value

Liabilities covered:

• Mortgage balances (by property type, conditional on ownership)
• Consumer and personal debt (credit cards, auto loans, student loans, lines of credit)
• Other significant debts

Section 5: Protection & Legal Planning

A single multi-select screen covering existing protections and estate planning elements. Surfaces gaps without creating anxiety.

Items covered:

• Testamentary Will
• Living Trust
• Power of Attorney
• Medical Directive
• Disability Insurance
• Long-Term Care Planning
• Special Needs Planning
• Elder Care Provisions

The Smart Money Snapshot

The Snapshot is the output of the Smart Money Discovery. It is a personalized, professionally formatted PDF delivered to the prospect by email. It:

• Reflects the prospect's specific inputs
• Surfaces priorities and concerns in plain language
• Identifies potential gaps in their financial structure
• Includes your name, contact information, and calendar link (if connected)
• Links to your WebPrez videos for every recommendation inside it
• Creates a clear starting point for your first conversation

Important positioning note: The Snapshot is an orientation tool, not a financial plan. It is educational in nature and does not constitute financial advice. Its purpose is to create clarity and frame the conversation — not to replace your expertise.

What You Can Expect From Prospects Who Complete the SMD

Prospects who complete the Smart Money Discovery before speaking with you tend to:

• Arrive with greater clarity about their own priorities
• Be more willing to discuss financial details openly
• Engage more substantively in the first conversation
• Progress through the sales process more efficiently

The SMD doesn't close the sale. It prepares the ground for you to do that.

Frequently Asked Questions

Do I need to do anything to activate the Smart Money Discovery?

No. It has been added to your campaign emails and video pages automatically as part of Phase 1.

Can I turn off the Smart Money Discovery?

Please contact support and a representative will help you manage your settings.

Can I send the Smart Money Discovery directly to a specific prospect?

Not yet — but this is coming. Phase 2 will give you direct access to your personal SMD link so you can share it individually, whether by email, text, or any other channel you use to communicate with prospects.

Can I customize the questions?

The core question set is standardized to ensure Snapshot quality and consistency. Customization options may be available in future phases.

Can I rename or rebrand the SMD for my practice?

Yes. You may refer to the Smart Money Discovery as a Risk Assessment, Financial Checkup, Fact-Finder, or Second Opinion when introducing it to clients. The underlying system and output remain the same.

What does the prospect see after completing the form?

They see a confirmation screen, and their Smart Money Snapshot is automatically sent to them by email as a PDF. The completion experience is designed to reinforce the value of the process and encourage them to schedule a follow-up conversation with you.

Is the information collected compliant?

The Smart Money Discovery is designed with compliance in mind. It is framed as educational and exploratory — not as financial advice. No guarantees or performance claims are made. As always, review your IMO or FMO guidelines if you have specific compliance questions.

What if a prospect starts the SMD but doesn't finish?

Partial completions are captured where possible. Follow-up handling for incomplete submissions will be detailed in a future update.

Tips for Getting the Most Out of the SMD

• Mention it proactively. When you're on a call or sending a personal follow-up, reference the Smart Money Discovery as a value-add: "Before we talk next, I'd love for you to complete a short discovery process — it only takes about 10 minutes and I'll have a personalized Snapshot ready for our conversation."
• Review the Snapshot before your call. The data your prospect provides gives you a clear picture of their situation before you say a word.
• Use it to guide the conversation. The Snapshot isn't just a deliverable for the prospect — it's a conversation roadmap for you.
• Don't overthink the data. Prospects are instructed that rough estimates are perfectly fine. The goal is directional clarity, not accounting precision.

Availability

Smart Money Discovery has been released (Phase 1) and is available at The Essentials plan ($197) and above.

It's also available for the next 3 months (until August 1, 2026) to The Planner subscriptions ($99).

Updated on: 04/22/2026