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# What is the Smart Money Discovery?

# Smart Money Discovery — What It Is, How It Works, and What to Expect
 
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## Overview
 
The Smart Money Discovery (SMD) is a guided client intake experience built into the WebPrez platform. It collects structured information about a prospect's financial situation, priorities, and concerns — and uses that data to generate a personalized Smart Money Snapshot delivered directly to the prospect.
 
The SMD is designed to feel like a clarity exercise, not a form. Prospects who complete it arrive at your first conversation with greater self-awareness, more defined priorities, and a tangible document to anchor the discussion.
 
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## Where the Smart Money Discovery Appears
 
As of Phase 1, the SMD is active in two locations across your WebPrez account:
 
**1. Campaign Emails**
A Smart Money Discovery call to action now appears automatically beneath the video in your weekly campaign emails. Every contact who receives a video email will also see an invitation to complete their free Snapshot.
 
**2. Video Pages**
Your advisor video pages now include a dedicated Smart Money Discovery section. Any prospect watching one of your videos can click through to begin the SMD directly from your page.
 
**No setup is required.** Both placements are active by default.
 
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## What Happens When a Prospect Completes the SMD
 
1. The prospect clicks the Smart Money Discovery link (from an email or video page)
2. They complete the guided intake experience (approximately 10 minutes)
3. A personalized Smart Money Snapshot is generated based on their inputs
4. The prospect receives their Snapshot by email as a PDF
5. You receive an email notification with a link to view their Snapshot in your WebPrez dashboard
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## The Five Sections of the Smart Money Discovery
 
### Section 1: About You
 
Establishes context for the Snapshot by capturing life stage, household structure, and family situation.
 
**Questions include:**
* What stage of life are you in?
* How do you identify?
* What kind of work do you do?
* Which best describes your household? (Married / Long-term partner / Divorced / Widowed / Single)
* Do you have children with ongoing financial needs?
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### Section 2: Your Financial Focus
 
Captures the prospect's top priorities and primary concerns — in their own language. This section drives significant personalization in the resulting Snapshot.
 
**Questions include:**
 
*What feels most important right now? (Choose up to 3)*
* Buying or upgrading a home
* Paying down debt or improving monthly cash flow
* Building a stronger emergency cushion
* Saving for retirement
* Creating a clear long-term financial plan
* Taking care of aging parents
* Funding a child's education or major life event
* Growing investments more effectively
* Protecting what I've built from market losses
*What concerns you most about your financial future? (Choose up to 3)*
* Outliving my savings
* Market volatility disrupting my plans
* Rising healthcare or long-term care costs
* Paying more in taxes than necessary
* Ongoing inflation and cost of living increases
* Supporting children or family members financially
* Not having a clear plan
* Losing income unexpectedly
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### Section 3: Your Financial Snapshot
 
High-level income and spending data, captured as estimates. Rough figures are explicitly invited — this section is designed to be frictionless.
 
**Questions include:**
* About how much does your household earn in a typical year (before taxes)?
* About how much does your household typically spend each month?
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### Section 4: Your Assets & Liabilities
 
The most detailed section — structured to feel logical and approachable rather than invasive.
 
**Assets covered:**
* Cash and savings accounts
* Retirement accounts (401k, IRA, pension)
* Brokerage accounts (stocks, bonds, mutual funds, ETFs)
* Annuities
* Precious metals
* Alternative assets (art, collectibles, crypto, etc.)
* Real estate (primary, vacation, rental — with estimated equity per property)
* Business ownership (estimated value)
* Life insurance with cash value
**Liabilities covered:**
* Mortgage balances (by property type, conditional on ownership)
* Consumer and personal debt (credit cards, auto loans, student loans, lines of credit)
* Other significant debts
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### Section 5: Protection & Legal Planning
 
A single multi-select screen covering existing protections and estate planning elements. Surfaces gaps without creating anxiety.
 
**Items covered:**
* Testamentary Will
* Living Trust
* Power of Attorney
* Medical Directive
* Disability Insurance
* Long-Term Care Planning
* Special Needs Planning
* Elder Care Provisions
---
 
## The Smart Money Snapshot
 
The Snapshot is the output of the Smart Money Discovery. It is a personalized, professionally formatted PDF delivered to the prospect by email. It:
 
* Reflects the prospect's specific inputs
* Surfaces priorities and concerns in plain language
* Identifies potential gaps in their financial structure
* Includes your name, contact information, and calendar link (if connected)
* Links to your WebPrez videos for every recommendation inside it
* Creates a clear starting point for your first conversation
**Important positioning note:** The Snapshot is an orientation tool, not a financial plan. It is educational in nature and does not constitute financial advice. Its purpose is to create clarity and frame the conversation — not to replace your expertise.
 
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## What You Can Expect From Prospects Who Complete the SMD
 
Prospects who complete the Smart Money Discovery before speaking with you tend to:
 
* Arrive with greater clarity about their own priorities
* Be more willing to discuss financial details openly
* Engage more substantively in the first conversation
* Progress through the sales process more efficiently
The SMD doesn't close the sale. It prepares the ground for you to do that.
 
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## Frequently Asked Questions
 
**Do I need to do anything to activate the Smart Money Discovery?**
No. It has been added to your campaign emails and video pages automatically as part of Phase 1.
 
**Can I turn off the Smart Money Discovery?**
Please contact support and a representative will help you manage your settings.
 
**Can I send the Smart Money Discovery directly to a specific prospect?**
Not yet — but this is coming. Phase 2 will give you direct access to your personal SMD link so you can share it individually, whether by email, text, or any other channel you use to communicate with prospects.
 
**Can I customize the questions?**
The core question set is standardized to ensure Snapshot quality and consistency. Customization options may be available in future phases.
 
**Can I rename or rebrand the SMD for my practice?**
Yes. You may refer to the Smart Money Discovery as a Risk Assessment, Financial Checkup, Fact-Finder, or Second Opinion when introducing it to clients. The underlying system and output remain the same.
 
**What does the prospect see after completing the form?**
They see a confirmation screen, and their Smart Money Snapshot is automatically sent to them by email as a PDF. The completion experience is designed to reinforce the value of the process and encourage them to schedule a follow-up conversation with you.
 
**Is the information collected compliant?**
The Smart Money Discovery is designed with compliance in mind. It is framed as educational and exploratory — not as financial advice. No guarantees or performance claims are made. As always, review your IMO or FMO guidelines if you have specific compliance questions.
 
**What if a prospect starts the SMD but doesn't finish?**
Partial completions are captured where possible. Follow-up handling for incomplete submissions will be detailed in a future update.
 
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## Tips for Getting the Most Out of the SMD
 
* **Mention it proactively.** When you're on a call or sending a personal follow-up, reference the Smart Money Discovery as a value-add: *"Before we talk next, I'd love for you to complete a short discovery process — it only takes about 10 minutes and I'll have a personalized Snapshot ready for our conversation."*
* **Review the Snapshot before your call.** The data your prospect provides gives you a clear picture of their situation before you say a word.
* **Use it to guide the conversation.** The Snapshot isn't just a deliverable for the prospect — it's a conversation roadmap for you.
* **Don't overthink the data.** Prospects are instructed that rough estimates are perfectly fine. The goal is directional clarity, not accounting precision.

## Availability
Smart Money Discovery has been released (Phase 1) and is available at The Essentials plan ($197) and above.
It's also available for the next 3 months (until August 1, 2026) to The Planner subscriptions ($99).



