> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://webprez.crisp.help/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# What are the communication techniques used in the videos?

**These 40 scientifically proven techniques fall into five categories of communication science:**
* Semantic Networks - how the brain interprets cognition by association with data references
* Rhetorical Psychology - how our minds form rational and emotional thoughts from language
* Cognitive Fluency - how words, terms and phrases subconsciously affect behavior
* Subliminal Resonance - how our thoughts are influenced by unconscious perceptions, and
* Kinetic Typography - how synchronized text and narration improve comprehension

And all the techniques we use have been derived from the research and discoveries of communication experts and behavioral psychologists like:

**Dr. Kerry Johnson** . . . author of "Subliminal Selling"
**Dr. Kevin Hogan** . . . author of the "Psychology of Persuasion"
**Dr. Robert Cialdini** . . . author of "Influence: How and Why People Agree to Things"
**Nick Kolenda** . . . author of “Methods of Persuasion”

You take advantage of **all** these scientifically proven neuro and psycho linguistic communication techniques whenever you ask people to simply watch a WebPrez video, and allow the video to professionally explain the problem and the solution for you.