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# Can I use WebPrez videos for lead generation?

Yes — WebPrez videos can be powerful lead-generation tools when used the right way.

The best approach is to use video as part of a simple system:
* **Capture the lead**
* **Deliver the right video**
* **Follow up quickly**

WebPrez videos work especially well for:
* warming up new leads,
* educating prospects before meetings,
* nurturing interested contacts over time, and
* creating better follow-up conversations.

### Best Practice
If you’re using WebPrez videos in advertising, landing pages, or email marketing, we recommend that you **collect the prospect’s contact information before or alongside the video**.

That way, if someone is interested, you already know who they are and can follow up right away.

### Why this matters
Video can increase engagement, but interest fades quickly. The advisors who get the best results are the ones who respond fast after a lead opts in or watches.

### Simple rule
**Don’t rely on the video alone to generate the appointment.**

Use the video to build interest and understanding — then use fast personal follow-up to turn that interest into a conversation.